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All I Really Need to Know, I Learned After Dental School

All I Really Need to Know, I Learned After Dental School

What’s my biggest regret? Dental school. I don’t regret going; I regret not doing it right. I would go through dental school all over again…and pay for it. Why? You see, I was an unlikely dental student. I never dreamed of being a dentist. In fact, I applied at the...

Online Trends That Are Damaging to Oral Health

Online Trends That Are Damaging to Oral Health

Trends are a familiar part of life and most are typically harmless. However, with the rise of social media apps such as TikTok and Twitter, there has also been a concerning rise in dangerous behaviors. While some trends are a fun way to express yourself and connect...

Taking the Technology Step

Taking the Technology Step

It was right around this time in 2018, I presented before a group of dentists and office managers in Ottawa. Most of them were 45 years of age and older. The topic: technology that many experts predicted would become commonplace in dental offices by 2020. I was not...

6 Ways to Ask Patients for Reviews

6 Ways to Ask Patients for Reviews

There is no need to convince that online reviews play a crucial role in businesses nowadays. Numbers speak for themselves: 85% of dental patients look at the opinions on the Internet and consider them an important factor while choosing a dentist.  The actual question...

The 5 metrics every dental practice should be tracking

The 5 metrics every dental practice should be tracking

Dentists are told that keeping track of their metrics will improve their practices. Frustrated, they turn to Christopher Toyn for guidance in this area. He says this "profitability formula" is the ticket you need to follow the right metrics.Christopher...

Write your last letter to your patients the right way

Write your last letter to your patients the right way

Most dentists write the wrong letter when they retire. It's not about them; it's about the new owner. Patients want to know who will be taking over their dental needs. So as hard as it may be, Brian Hanks recommends a different kind of letter. By Brian Hanks Many...

Strategies to Improve Dental Patient Retention

Strategies to Improve Dental Patient Retention

According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing. Never underestimate the importance of...